TVI Launches With Unique Multi-Channel Approach To Travel Marketing

TVI Launches With Unique Multi-Channel Approach To Travel Marketing
B&T Magazine
Edited by B&T Magazine



Chris Greenwood (pictured) and Luke Bussell today announced the launch of Travel Vector Index (TVI), a new travel marketing company with a unique approach to addressing the needs of the sector.

Activating across both consumer and trade, TVI uses a new approach that blends social influencer and programmatic media to deliver real-world outcomes for travel brands and publishers.

TVI draws on global real-time, first-party travel intent and booking data, including new-to-market GDS travel agent and hotel/airline source booking data in China and the rest of the world. This proprietary combination of search and social data provides marketers with unrivalled access to travellers across the Australian domestic market and international markets including New Zealand, China, Japan, Europe and North America.

Understanding that travel brands operate in the real world and are judged on real-world outcomes, TVI uses a unique approach to measuring campaign success that doesn’t rely exclusively on media metrics. Instead, TVI utilises additional booking data and mobile device ID to assign a dollar value to campaigns.

Chris Greenwood, Managing Director, TVI comments, “​Travel is in a state of flux​ and for marketers this presents new challenges, opportunities and a necessity to break the current mould. At TVI, we recognise the importance of activating across multiple channels. As the battle for recruiting local travellers hots up, our seamless integration and execution of influencer campaigns can further differentiate one destination from another.

“We look forward to helping the industry unearth new experiences and destinations for travellers. TVI brings a new approach to travel marketing that will inspire consumers, activate for brands and provide confidence for marketers.”

TVI informs strategy, optimisation and measurement at each stage of the travel cycle, providing a seamless end-to-end solution.

 




Please login with linkedin to comment

Travel Vector Index

Latest News

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]