QMS Wins 7-Eleven Digital Advertising Account, As Convenience Buying Spikes
QMS Media has been awarded the sales and marketing rights for 7-Eleven’s national digital advertising assets effective immediately.
With a national footprint of more than 480 locations throughout metro and regional Australia, QMS will draw on its expertise in Digital Out-of-Home (DOOH) to reinvent and relaunch 7-Eleven’s growing convenience retail offering.
Strategically located at the entry point to 7-Eleven stores nationally, these full motion, quality, digital portrait screens deliver broadcast scale and coverage at a critical time for brands, enabling them to communicate to consumers with a sense of immediacy and purpose.
QMS Media Australia CEO, John O’Neill said: “As a nation, we find ourselves in extremely difficult and uncharted territory. The 7-Eleven portfolio provides a unique platform for advertisers to continue to effectively communicate to consumers during this challenging time.
“We know that Australians will require ongoing access to everyday essentials, and with social distancing top of mind, will be seeking short-term convenience for these goods and services.
“The increased pressure on transport and logistics services to ensure shelves remain stocked and essential items are available, not to mention the reliance on the car as the primary mode of transport for the average Australian during this time, places an even greater emphasis on the petro-convenience offering than ever before.
“We are proud to be given the opportunity to relaunch this quality digital offering, which will be underpinned by our intelligent data and insights platform and the flexibility and relevance of dynamic creative messaging.”
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