ESL Seals Western Union Sponsorship
ESL Australia has successfully sealed a sponsorship deal for the ESL ANZ Championship 2020 with Western Union, a global leader in cross-border, cross-currency money movement and payments.
Western Union will sponsor a prize pool of AUD$20,000 to be awarded to the players and teams that best manage in-game resources.
Western Union’s motivation for the sponsorship stems from its mission of bringing people together via money movement paving the way for individuals who cross borders to live and work. These individuals realize their life’s aspirations, including enjoying life, while also concurrently supporting their family and loved ones back home.
“I’m excited to be able to bring Western Union into esports,” said ESL partnerships manager Graeme Du Toit. “As we connect the ESL ANZ Champs with the ESL Pro Tour this year and send our players around the world, there’s a strong alignment with what Western Union does.”
“I’m equally as excited that Western Union is transferring money into our prize pool and offering our players a chance at increased rewards from participating in ANZ Champs,” Du Toit said.
“Sports brings the world together, and Western Union is driven by our passion for connecting families and communities, helping them move money for a better world,” said Western Union head of digital go-to-market, Asia Pacific Mark Strathern.
“We are pleased to collaborate with ESL, giving players exciting chances to win prizes. This collaboration will bring millions of fans and players together, enabling us to reach our customers and global audiences in a new way.”
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