Digital Start-Up Sets Sights On Location Scouting Industry

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With brands and marketers expected to produce more unique and engaging content than ever before, Australian-based start-up A Perfect Space, led by entrepreneur Kate Mitchell and headquartered in Melbourne, is challenging the location scouting industry to evolve with the digital times in order to meet this increasing demand and pressure.

Armed with years of experience in TV production and advertising, Mitchell drew on her first-hand frustrations of hidden fees, the lack of inspiring locations available and the extremely time consuming and arduous process that went into traditional location scouting. From here, she recognised a distinct market opportunity – to create a first-of-its-kind, end-to-end digital location scouting platform that sought to tackle the location industry head-on.

Mitchell said her mission in launching A Perfect Space is to remove the barriers and challenges to scouting and unlocking unique spaces and locations, and in doing so sees a huge opportunity to open up the local production industry to the global market, creating efficiencies and bringing in larger productions.

“We’re in a time where production and content expectations are exploding and evolving daily – the global Netflix phenomenon combined with the sheer speed and volume that brands are expected to turn content around in means the old-school ways of location scouting simply won’t cut it anymore,” said Mitchell.

“A Perfect Space is a platform that replaces an antiquated method of location scouting currently experienced by the global production industry,” she added.

“Through showcasing the sheer breadth of amazing locations and regions to shoot across Australia – available to search at the click of a button – we see huge potential to create a more open, digitally-focused future for the local production industry, one that ultimately fosters an increase in international productions shooting right here.”

With more than one million digital agencies globally creating content daily – and more than 600,000 people employed in the creative industry right here in Australia generating $1.6 billion in annual production revenue – there is certainly a growing production demand to meet the desire to streamline location services.

While its location scouting platform offers advanced search algorithms, collaboration tools and local on-the-ground expertise (by local experts) to producers, location scouts and agencies, A Perfect Space also offers the opportunity for anyone to list their space – effectively creating a double-sided marketplace where spaces are then curated to offer an exponential stock of unique locations for producers and brands to access.

A Perfect Space has now entered its third year of operation and has expanded its reach internationally, including a presence in the United States and Bali. The company has signed on local and international major brands, agencies and production companies to tap into the unique platform and offers.

A Perfect Space recently collaborated with Kmart to source the perfectly ‘imperfect’ home for a TVC shoot, in order to help build authentic relevance with their everyday Australian target market.

On an international level brands are wanting to tap into the Australian market when scouting their next shoot location to make the most of Australian talent and stunning locations.

A Perfect Space also managed all aspects of a recent production for New York based Hearst Media (Elle Magazine, Esquire, Town and Country), negotiating over 20 locations as well as accommodation, catering, crew movements, managing weather changes and streamlining the whole process with local knowledge of restrictions and rules, which helped rapidly strip the pre-production time.

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location Start-Up