Domino’s Reprises Tom Cruise’s Famous ‘Risky Business’ Dance Scene To Flog Delivery Tracker

Domino’s Reprises Tom Cruise’s Famous ‘Risky Business’ Dance Scene To Flog Delivery Tracker

If there was a theme out of this year’s Super Bowl ads it had to be nostalgia. Jeep reprising the classic 1993 film Groundhog Day, Cheetos celebrating the 30th anniversary of Mc Hammer’s U Can’t Touch This, Mountain Dew’s Shining and iconic 80s actor, Molly Ringwald, flogging Mexican avocados to name just a few.

And continuing with all things nostalgic comes the latest work from Domino’s in the US.

Put it down to agency ECDs reminiscing about their youths or they’ve simply run out of ideas, Domino’s latest reprises the classic Tom Cruise dance scene – set to Bob Seger’s Old Time Rock ‘N Roll – from his breakout 1983 film Risky Business.

The spot’s the work of creative agency Crispin Porter Bogusky and flogs Domino’s’ GPS pizza delivery alert.

Interestingly, Domino’s didn’t advertise during the Super Bowl, but seemed to capture the zeitgeist anyway with the number of brands reprising old movies. And, in doing so, saving itself the $US5.6 million price tag for a 30-second Super Bowl spot.

To the ad’s credit, the dance moves are uncannily spot on; however, B&T’s not entirely sure how many of Domino’s’ customers – the under 25s – would be familiar with a film that’s from their parent’s generation. Or, maybe that’s the point. Check out the fun below:

 

 

 

 

 




Please login with linkedin to comment

Dominos

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]