UnLtd’s Christmas Poem For AdLand
To wrap up the year, Chris Freel and the team at social purpose organisation UnLtd have written a poem to thank the Australian communications industry for their support.
So give yourself a pat on the back and enjoy!
A Christmas Poem For Our Industry
‘Twas the week before Christmas, and the industry was still,
Clutching to those Xmas lunch proseccos, careful not to spill.
It got me thinking about the year that has been
And all the challenges and redundancies that our industry has seen.
But despite the news often focusing on the scary and bad,
It’s time to celebrate the positive impact our industry has had.
This year has been our biggest yet
With 20+ events, 7500 supporters and one Big Bet.
We’ve batted, sailed, surfed and kicked goals for good
Raised funds and awareness and even chopped some wood.
You’ve given your skills, talent, resources and time
To help children at risk and even helped reduce crime.
It’s thanks to the generosity and passion of this wonderful Adland
Who are always willing to get stuck in and lend a hand
That together we’ve generated over $14 mil of social impact,
Helping over 9,500 kids at risk get their lives back on track.
There’s been highs and lows and there wasn’t a dry eye,
When we watched the MMAD kids graduate at Spotify.
Or when the entire community at Lake Cargelligo burst into tears
When Channel Nine announced they will be funding their local charity for 3 years.
When our industry’s young talent shared their Pitch for Purpose ideas we felt proud
They impressed everyone with their passion in front of the Advertising Week crowd.
Or when our industry come together after a night spent in jail
To create the first ever campaign for Whitelion of massive scale.
Ogilvy, Wavemaker, OGB, Kantar and 30 media owners across the land
Helped Whitelion’s donations double and build this important brand.
This year we’ve opened up like never before,
Sharing our mental health stories and so much more.
The stories we heard, so many people could relate
And we hope they encourage others to seek help before it’s too late.
What started as a survey, grew into a movement
Empowering our industry with mental health improvement.
Amongst the joy and goodness there’s been sadness too
When we recently heard of a young one taking his own life, gone to soon
It’s a stark reminder of the realities our charities face every day
Fighting for a better future for our youth, come what may.
And the year hasn’t been without its moment of fear and nervous smiles
Like when we ran out of petrol in the bush with Team Nine and no station for miles!
Luckily a toothless barman from Bogan Gate came to save us
Filling up our tank with generosity and no fuss.
Or the three hours before our annual Big Clash cricket,
When it looked like thanks to rain we might not have a field or a wicket!
Or when a council beach closure nearly cancelled our Big Kahuna,
Luckily we pulled it off and everyone could soon have a schooner.
So to you, our industry and friends we say Thank You,
For giving us your time and resources and everything you do.
Because of your work that you do on top of your daily business,
We’ve been able to give so many kids at risk a real Christmas.
You’ve helped make a real difference and have changed so many lives,
I reckon that deserves a round of high fives.
So from all of us at UnLtd we want to wish you plenty of Christmas cheer,
We can’t wait to see what this amazing industry can do in the new year!
Chris & the UnLtd team
UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk. Find out more here.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.