National Gallery Of Australia And oOh!media Partner For New Initiative

National Gallery Of Australia And oOh!media Partner For New Initiative
B&T Magazine
By B&T Magazine



The National Gallery of Australia and oOh!media today announced a major partnership to display works by women artists in a nationwide outdoor art event next year.

For six weeks from 24 February images of works of art from more than 40 Australian women artists from the national collection will go on display across more than 1300 digital signs and billboards as part of the Know My Name project.

Know My Name is a National Gallery of Australia initiative to increase the representation and participation of Australian artists who identify as women through a program of vibrant and intergenerational events and exhibitions, working in partnership with many media and arts organisations.

National Gallery of Australia assistant director Alison Wright said oOh!’s network gave the campaign a powerful platform to amplify the artworks beyond the walls of the gallery to people all around Australia, from major cities through to regional areas.

Wright said: “The partnership means we can increase the access and visibility of women artists who have shaped our culture.

“It’s time we all made an effort to recognise the creative achievements of Australian women.”

oOh!’s chief content & creative officer, Neil Ackland said the partnership would give the Know My Name initiative the platform it deserved, bringing the works of some of Australia’s best female artists into the lives of everyday Australians.

Ackland commented: “oOh! is pleased to be able to use our network to be a part of the equality conversation through this important initiative.

“The initiative is a great example of how we can transform public spaces for the better by leveraging our network to captivate and educate Australians all around the country with these extraordinary works of art.”

He added: “Through our multi-platforms, content and creative, we are challenging and reframing the perceptions around what Out of Home can do, bringing to life the innovation and capabilities we can deliver at significant scale.”

The National Gallery of Australia’s Know My Name campaign will also include a significant exhibition of Australian women artists across its gallery spaces in Canberra opening in May next year.

The list of participating artists for the national outdoor art event will be announced in February 2020.

 

 




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Know My Name oOh!Media The National Gallery of Australia

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