Destination NSW Appoints FleishmanHillard For Vivid 2020

Destination NSW Appoints FleishmanHillard For Vivid 2020

Destination NSW has appointed FleishmanHillard as its PR agency of record in Australia for Vivid Sydney 2020 following a competitive pitch process.

Fleishman will work closely with Destination NSW and support them on the development and implementation of the overarching PR strategy with the task of elevating Vivid Sydney’s visitation to new levels.

This year, Vivid Sydney continued to break records for attendance and international visitation, with over 2.4 million guests enjoying the largest festival of light, music and ideas in the Southern Hemisphere.

It also generated $172 million in tourism expenditure for NSW.

FleishmanHillard will support on all domestic PR services for Vivid Sydney 2020 in Australia, including communications strategy, creative campaigns, message planning, publicity generation, press office and issues management.

FleishmanHillard general manager, Jenna Orme said: “We’re honoured to act as an extension of the Vivid Sydney team, a festival that captures the zeitgeist of our nation’s culture and creativity.

“We create ideas that can’t be ignored, through culture and we know we have the right vision, experience, smarts and the best people to do the job at hand.”

 

 




Please login with linkedin to comment

FleishmanHillard Vivid Sydney 2020

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]