Hit Network’s Digital & Radio Brands To Align Across Five Capital Cities

Hit Network’s Digital & Radio Brands To Align Across Five Capital Cities

The Hit Network’s digital radio brands will now be more directly aligned to the local FM station brands across the five capital cities.

The name of Hit’s digital stations will change depending on the market and FM brand.

Easy Hits, for example will become Fox Easy in Melbourne, 2Day Easy in Sydney, and Hit Easy in Adelaide, Brisbane and Perth.

The same approach will apply to Oldskool Hits, Urban Hits and Buddha Hits in all five capital cities.

Hit digital has sat under the Hit FM stations since 2017, when it was announced that both the Hit and Triple M networks would have a combined digital/FM radio offering.

This has allowed for more simplified access to the additional audiences that digital radio delivers.

Head of the Hit Network, Gemma Fordham said: “As we sell both FM and DAB as an aggregated audience, aligning our brands is the next step towards this strategy.

“Offering scale and simplicity to our clients and advertisers.

“We recognise that music consumption continues to trend towards being mood orientated and listeners will now be able to access our full suite of offerings via the station name that they know and love.”




Please login with linkedin to comment

Gemma Fordham Hit FM Hit Network

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]