Day One: TBWA\Melbourne Grabs First Aussie Gold At Cannes For ANZ Signs Of Love

Day One: TBWA\Melbourne Grabs First Aussie Gold At Cannes For ANZ Signs Of Love
B&T Magazine
By B&T Magazine



Australia has opened its account at the 66thCannes Lions International Festival of Creativity with TBWA\ Melbourne grabbing a gold and a silver lion in the Outdoor category for its Signs of Love campaign for ANZ. The association between ANZ and the LGBTQI community via the agency’s Melbourne office continues to bear fruit for all involved. PHD did the media, Revolver/Will O’Rourke the production and Thrive the PR.

Check out the winning work below.

TBWA\Melbourne – ANZ – Signs of Love from TBWA Worldwide on Vimeo.

In accepting the award, Creative Director TBWA\ & Eleven Matthew Stoddart said: “I know I speak on behalf of everyone at TBWA Melbourne, ANZ Bank, and our partners at Revolver/ Will O’Rourke and The Glue Society, when I say that this year’s Mardi Gras sponsorship campaign, was probably our most challenging undertaking yet since the original ANZ GayTMs. And only with the support and guidance of the LGBTIQ+ community, including the ANZ Pride Network, were we able to creatively land on an idea which has had such a wonderful and meaningful impact.”

VMLY&R Melbourne chalked-up a bronze in the same category for its work for Legacy RSA

The Half Biscuit. The grand prix was won by Nike for Dream Crazy Colin Kaepernick via Wieden+Kennedy, Portland.

Meanwhile Perth-based The Brand Agency took home a silver in the Design category for its work with Hungry Puffs. It was joined by whiteGrey who also got a silver for the Living Seawall for Volvo while Naked managed a bronze lion for RMIT with the Sansforgetica campaign.

Google Creative Labs took off with the Grand Prix for the category with its Creatibility work.

Australia failed to trouble the scorers in the Health & Wellness category, which saw Israel’s Tel Aviv office for McCann make off with the Grand Prix for its Thisables work for Ikea. How’s that for a united nations effort we ask?

It was a similar story for Australia in the Print and Publishing category with no entries joining the winners circle. In another Middle Eastern triumph, Impact BBDO Dubai won the Grand Prix for The Blank Edition for AN-NAHAR.

Finally, the Pharma lions saw a nil result for Australia as well and Grand Prix being handed to Breath of Life for GlaxoSmithKline via McCann Health Shanghai.

 

 




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