Mitsubishi Launches ‘Nothing Can Frighten A Triton’ Campaign Via Richard Rose

Mitsubishi Launches ‘Nothing Can Frighten A Triton’ Campaign Via Richard Rose

Mitsubishi Motors Australia and Richards Rose have unveiled their latest campaign, ‘Nothing can frighten a Triton’.

Forty years on, the new Triton is stronger than ever with chiselled looks plus a rock solid seven year warranty.

Featuring Mitsubishi’s legendary four-wheel drive performance and loads of intuitive technology (MiTEC), it’s not afraid of a challenge.

Directed by Jonathan Nyquist of McFly the launch spot sees a mate take two-time Dakar Rally champion Toby Price for the ride of his life, just like a ghost train.

Richards Rose executive CD, Adam Rose said: “Nothing Can Frighten A Triton is a distinctive and ownable platform that lives well beyond advertising.

“Whether on the worksite, off the beaten track, or in the dealership, it’s a confident statement that puts a smile on your face.”

Mitsubishi Motors Australia, head of marketing communications, Darrell Jacobs said: “Triton is our highest selling vehicle and this latest model is our best yet.

“We’re excited by the new platform and what we have in the pipeline.”

The campaign bursts on to all broadcast and social channels with a ground-pounding track composed by Grammy Award-winning remixer Dennis White.

Credits:

Client: Mitsubishi Motors Australia

Deputy Director Marketing & Operations: Derek McIlroy
Head of Marketing Communications: Darrell Jacobs
Digital Marketing Manager: Trish Ind
Creative Agency: Richards Rose
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
Head of Broadcast and Content: Tanya Hairman
Group Account Director: David Hallett
Senior Account Director: Vince Prochilio
Executive Producer – Product & CX: Deepali Dabral
Senior Integrated Designer: Mac Archibald
Art Director: Robert Bamford
Digital Producer: Jennifer Chan
Senior Producer: Katie Morton
Finished Artist: Alistair Donald

Production Company: McFly
Director: Jonathan Nyquist

Producer: Christine Tan
DOP: Matt Toll
Post Production: New Holland

Creative Director: Brendan Savage
Post Producer: Pauline Piper
Editor: Toby Denneen

Online: Stu Cadzow
Colourist: Ben Eagleton

Sound Studio: Rumble
Music: “Jacked Up” by Champions Of Justice
Music Supervisor: Michael Szumowski
Sound Designer: Tone Aston




Please login with linkedin to comment

McFly Mitsubishi Motors Australia richards rose

Latest News

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]