STA Travel In Court For Alleged Misleading Ads

The ACCC has instituted proceedings in the Federal Court against student-focused travel agency STA Travel for allegedly making false or misleading claims in relation to its MultiFLEX Pass product.

STA Travel’s MultiFLEX Pass is marketed as an airfare add-on that, if purchased, purportedly allows the consumer to change the dates of their flights without paying certain, or any, fees or charges.

The ACCC alleges that, since September 2011, STA Travel has misled consumers by representing in advertisements that a customer who changed the date of their flight after purchasing a MultiFLEX Pass would not pay any fees or charges, or would only be charged the difference in the cost of the airfare and applicable taxes.

In fact, it is alleged STA Travel charged many consumers hidden commissions and other fees on top of the difference in airfare and taxes, and in some cases even where there was no difference in airfare and taxes.

“We were particularly concerned about STA Travel’s advertisements because they explicitly said MultiFLEX Pass consumers would avoid fees for date changes,” ACCC commissioner Sarah Court said.

“Some advertisements, for example, said that the MultiFLEX Pass allowed consumers to purchase date changes ‘upfront’, to ‘prepay’ for date changes, or to make ‘fee free’ or ‘no fee’ date changes.”

“However, we allege that some consumers were paying STA Travel hundreds of dollars in hidden commissions and other fees that they were never told about.

“Many consumers who thought they were being prudent by purchasing an add-on to avoid high fees were instead worse off.”

The ACCC alleges that STA Travel has generated revenue of over $12 million from the sale of MultiFLEX Passes since 2011, and that nearly two thirds of the consumers who used their MultiFLEX Pass to change flights were charged additional commissions or other fees.

Additional commissions or other fees totalling more than $1 million were collected by STA Travel since 2011 from consumers using a MultiFLEX Pass to make date changes.

The ACCC is seeking penalties, injunctions, costs, and other orders against STA Travel.

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Anne Miles says:
29/03/2019 at 9:38 am
Last I heard the rules also meant that the agency that produced work that was misleading will be scrutinised in this too and a possible charge to the agency as well. A good reminder for us all to make sure our clients are doing the right thing before we blindly accept the brief. Hopefully terms of agreement protect the agency from the client’s misleading behaviour.

ACCC misleading advertisements STA Travel