Eclipse Mints Launches Creepy “Share A Little More” Campaign

Eclipse Mints Launches Creepy “Share A Little More” Campaign

Eclipse Mints has launched a rather dark and creepy campaign via Clemenger BBDO Sydney in the hopes of helping young people “celebrate real, authentic moments”.

The “Share a Little More” campaign launched with a TV spot featuring a young couple running away from a party filled with people wearing emoji masks.

When alone, the duo take turns removing different emoji masks before they reveal their faces and share a moment over a mint.

Mars Wrigley Confectionery vice president marketing AMEA Nicole McMillan said: “Consumers face many pressures in today’s ‘always-connected’ online world, and despite all this connectivity they often don’t take the time to connect in real life.

“”Share a Little More” is the perfect positioning to stand out and be noticed by our consumers. In creating a more ‘real and connected’ platform for the brand we also wanted to better reflect the diversity of our consumers”.

Clemenger BBDO Sydney creative director Darren Wright said: “Supposedly we’re living in an age where we’ve never been so digitally connected but have never felt so alone. That’s a really scary thought.

“With Eclipse’s brand strategy being all about connection, we just wanted to encourage people to stop hiding so much, to reveal their true selves and share a little more”.

 




Please login with linkedin to comment

Eclipse eclipse mints

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]