NSW Electoral Commission Unveil Quirky 2019 State Election Campaign

NSW Electoral Commission Unveil Quirky 2019 State Election Campaign
B&T Magazine
By B&T Magazine



The NSW Electoral Commission have released a taste of their 2019 State Election campaign with a series of TVCs.

The campaign is the brainchild of independent Australian agency AFFINITY, who won the NSW Electoral Commission contract in September 2018.

The series of spots can be viewed on AFFINITY’s Vimeo account.

AFFINITY chief strategic officer Angela Smith explained the basis of the work: “Taking a look at available data, we quickly realised NSW voters had one of the best compliance records in Australia, and Australia is one of the most compliant countries in the world.

“Preaching about democracy or threatening the electorate with dire consequences wasn’t necessary. Instead, our strategy was to enable the people of NSW and direct them to useful tools to help them remember to vote.

“As it turns out, whilst 90.49 per cent of eligible voters turned out to vote at the previous election, the biggest stumbling block to not voting is simply in remembering when to vote”.

The light-hearted campaign across TV, print, outdoor, radio and digital, plays on the uniquely Australian theme of voters selecting their voting centre based entirely on the quality of the sausage sizzle and cake stand selection.

Emulating a race or event preparation regime, AFFINITY created a series of tips, to teach voters helpful techniques leading up to election day to help them get ‘fit’ to vote.

Initial elements of the campaign are in market this week with the TVCs first airing early March in the lead up to the NSW election on Saturday, March 23.

 

 




Please login with linkedin to comment

affinity NSW Electoral Commission

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]