It was produced using handmade sets with computer-generated characters overlaid onto the shot.
The music for ‘Share Your Gifts’ was created by 16-year-old singer-songwriter, Billie Eilish.
The campaign will roll out across TV, social and digital.
Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’.
The spot, from TBWA\Media Arts Labs, uses stop-motion animation and CGI and has been likened to something from Pixar Studios.
The spot follows the story of Sofia, a young woman who hides her creativity from her friends and family due to her own shyness.
Then, following a huge snowfall, Sofia opens up and begins to share her gifts.
It was produced using handmade sets with computer-generated characters overlaid onto the shot.
The music for ‘Share Your Gifts’ was created by 16-year-old singer-songwriter, Billie Eilish.
The campaign will roll out across TV, social and digital.
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