“No One Likes Your Fries!” KFC Turns Angry Tweet Into Advertising Gold

“No One Likes Your Fries!” KFC Turns Angry Tweet Into Advertising Gold

An angry tweet from an enraged customer is the tag to a clever new campaign promoting KFC’s often maligned fries.

The tweet read: “Dear KFC, No one likes your fries. Yours sincerely, The Entire World”.

Screen Shot 2018-11-05 at 10.43.47 am

Now KFC in the UK – fresh from its marvellous “FCK” campaign earlier in the year – has used the tweet in a series of outdoor and print ads to promote the pending arrival of its apparently vastly improved chip.

The tweet first appeared via an unknown chap who goes by the username “Upgrade”.

Soon, other tweeters were jumping on the anti-KFC chip crusade.

Screen Shot 2018-11-05 at 10.44.15 am

Even KFC’s competitor Burger King was soon in on the action, too.

Screen Shot 2018-11-05 at 10.44.36 am

But the chicken chain’s London agency Mother soon turned the hatred into a campaign to promote the new fry that is reportedly “chunkier, tastier and better”.

kfc-fry-tweets-1-2018

kfc-fry-tweets-2-2018

 

 




Please login with linkedin to comment

KFC Mother

Latest News

GoTransit Media Group Unveils The Power Of Regional Transit Advertising
  • Partner Content

GoTransit Media Group Unveils The Power Of Regional Transit Advertising

New research by GoTransit and Rapid Media has unveiled the effectiveness of transit advertising in engaging with regional audiences, demonstrating positive uplift results across key brand metrics. Engaging Fiftyfive5, GoTransit conducted a brand study to assess the impact of Bus and Light Rail advertising on the target audience by measuring Recall, Branding, Diagnostics, and Impact. […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of Promotions For Special Senior Creative Leadership Team
  • Advertising

Slew Of Promotions For Special Senior Creative Leadership Team

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]