Clems Melbourne Brings Back ‘My Store’ For Myer

Clems Melbourne Brings Back ‘My Store’ For Myer
B&T Magazine
By B&T Magazine



Myer, via its creative agency Clemenger BBDO Melbourne, has today announced that its ‘My Store’ campaign is back, with advertisements airing on commercial television from tonight.

The campaign acknowledges Myer’s strong history, and the special place it holds in the Australian community, but it also looks to the future with a contemporary look and feel, to show how Myer is evolving and improving its product offering, online store and in-store experiences and service.

Myer’s chief executive officer and managing director, John King, said: “Myer is Australia’s department store. We have been there for generations of Australians, for their everyday life, but also for their most memorable and special occasions, whether that be: ‘My Birthday’, ‘My Christmas’, ‘My Father’s or Mother’s Day’ or ‘My Wedding’.

“The ‘My Store’ campaign showcases how Myer has been, and will continue to be, a part of the Australian way of life,” he said.

King acknowledged Myer’s commitment, through his Customer First Plan, to do even better for customers by improving service and ensuring high quality and exclusive brands at great prices.

“We know that in recent times we have not always got it right for our customers. The new campaign will show that we exist for our customers, that we are putting them first, in every action we take and every decision we make – that we are ‘Their Store’ no matter where they shop with us in Australia,” King said.

Managing director at Clemenger BBDO, Mr Simon Lamplough, said the brief of reconnecting with customers and the communities where Myer operates was a key deliverable.

“Our aim was to reignite the feelings that Myer is everyone’s store,” he said.

“There is a huge amount of goodwill towards the Myer brand and the improvements being made to the Myer offering, so it was our job to harness those positive emotions and to remind customers that Myer is their store.”

The ‘My Store’ campaign will become the cornerstone of key trading events for Myer with the revitalised branding to impact all advertising channels, Myer events, and in store visual merchandising.




Please login with linkedin to comment

Clemenger BBDO Melbourne My Store Myer

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]