Revealed: The Real Voice Behind Siri

Revealed: The Real Voice Behind Siri

For the third consecutive year, TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme ‘Humankind’.

The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple’s personal assistant Siri.

Meet Sara 3

“Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to?”

“Our film tracks down Siri’s sister who was born with a lightning quick brain, but a shitty voice,” explained BMF creative Millicent Malcolm.

“Siri has never sat quite right with me. She’s always been a bit…off. So when I learned she was, in fact, a fraud it all made obvious sense.”

Meet Sara 1

Director James Dive added, “I fell instantly for the script and the plight of Sara, her sister, who is built of brains and heart. Her struggle resonated. It is a film for all the Sara’s.”

The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney here.




Please login with linkedin to comment

BMF Siri tedx

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]