Clems Melbourne Unveils Its Christmas Work For Myer

Clems Melbourne Unveils Its Christmas Work For Myer
B&T Magazine
By B&T Magazine



For the third year in a row, Myer’s Christmas characters – Elf, Reindeer, Mouse and Angel – are back courtesy of the latest work from Clemenger BBDO Melbourne.

This year’s launch film, titled ‘Elf’s Journey’, sees Elf become frustrated at Reindeer, Mouse and Angel for not taking Christmas seriously enough. Elf duly sets out in search of more dependable decorations who share his dedication to the season. Despite meeting many new decorations on his journey, Elf realises that Christmas should be spent with those he loves, and returns home to be reunited with his gang.

As in previous years, the campaign has been created with Aardman – the Academy Award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame.

The film launched yesterday (Sunday 12th November) via an MCN partnership that sees it feature exclusively across Ten and Foxtel for the first 24 hours. And in a bid to help all Australians have a magical Christmas together, Myer is also donating $1 to The Salvation Army for every share of ‘Elf’s Journey’ on Facebook.

 

Alongside the film, Elf and his friends are featuring in Myer’s Christmas windows for the first time as well as in a printed children’s storybook titled ‘The completely and utterly, absolutely perfect Christmas’, available to purchase in all Myer stores and online at myer.com.au.

The storybook is brought to life with ‘Elfvision’, an Augmented Reality App that sees the pages magically come to life when viewed through a mobile phone or a tablet. ‘Elfvision’ is also being used to bring Myer’s seasonal catalogues, gift cards, gift tags, Instagram walls and an AR treasure hunt in all Myer stores to life too. It’s available for download in the iTunes and Google Play stores.

Merchandise featuring the popular characters is available in all Myer stores, rounding out Myer’s most integrated and involved Christmas campaign ever.

Michael Scott, Myer’s executive general manager, brand, marketing & loyalty said, “We’re excited to share Myer’s story in the lead up to Christmas and to bring back our much-loved Christmas characters. Myer makes shopping such a positive part of Christmas and we’re delighted to bring a host of new initiatives to market as part of this campaign, in particular our first venture into the world of Augmented Reality”

Clemenger BBDO Melbourne ECD, Stephen de Wolf. said, “The heart of this year’s story is the meaning of togetherness at Christmas. And at a time of year when many Australian’s and their families may be finding it tough, the hope is the important partnership between Myer and the Salvation Army can make their Christmas together a little better. We’re delighted to see our characters back for a third year, and having the story come to life in Myer’s iconic Christmas windows is truly special.”




Please login with linkedin to comment

Clemenger BBDO Melbourne Myer

Latest News

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
  • Marketing

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
  • Technology

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]