Ebiquity Unveils New Media Transparency Score at Cannes Lions

Ebiquity Unveils New Media Transparency Score at Cannes Lions

Independent marketing and media analytics provider Ebiquity has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at the 2017 Cannes Lions International Festival of Creativity.

The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities.

Advertisers will complete an in-depth questionnaire to generate a score that provides an absolute and relative value. The vision is for clients to be able to compare media transparency levels within their own business and peers.

The new tool will enable advertisers to use their individual score to prioritise and align their marketing focus for the year ahead, as well as track the internal progress towards their media transparency goals.

It can also be used as the basis for incentive schemes that advertisers may use to reward internal teams.

The new service comes one year on from the ANA Media Transparency Initiative, which put the transparency agenda high on advertisers’ concerns and challenges. It also helps advertisers respond to the call for more media transparency.

Laetitia Zinetti, managing principal for Ebiquity’s strategic media consulting practice, said media transparency is one of the most pressing topics for advertisers today.

“We have been partnering with advertisers to help them improve the accountability of their media investments for many years, and we believe the Ebiquity Media Transparency Score will become one of the industry standard benchmarks for this,” she said.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]