Snapchat Introduces New Ad Management Tool

Snapchat Introduces New Ad Management Tool

Snapchat has announced the introduction of a new tool designed to make it easy for all marketers to advertise on the social media platform quickly, simply and at scale.

Free to use, Snapchat Ad Manager lets marketers buy, manage, optimise, and view reporting on their campaigns.

Snapchat Ad Manager [1]

All Snap Ad types (app install, long-form video, webview), targeting capabilities, goal-based bidding (‘bid for swipes’ and ‘bid for installs’), and reporting metrics are available on Snapchat Ad Manager.

Advertisers can also manage key assets, from video creative to first-party audience lists (customer emails and mobile IDs), directly within the tool.

Snapchat has also introduced a complimentary Mobile Dashboard and Business Manager.

Snapchat Mobile Dashboard enables advertisers to view and share Snap Ad creative exactly as a user would see it. They can also review live campaign reporting metrics, and receive key campaign notifications on their phones.

Snapchat Mobile Dashboard [2]

Snapchat Mobile Dashboard [1]

The Mobile Dashboard is accessible from the Snapchat app for any advertiser running a campaign through the new Ad Manager.

Business Manager centralises administration of advertisers’ key information. Advertisers can manage members, roles and permissions, access levels, billing contacts, as well as ad accounts, and more, according to Snapchat.

Snapchat Business Manager [1]

Over twenty brands have early access today to the Ad Manager. Any brand can apply to test on the Snapchat Ads website, and the tool will become broadly available next month in Australia, the US, the UK, Canada, France, Germany, and other countries.




Please login with linkedin to comment

Meat & Livestock Australia Snapchat Ad Manager

Latest News

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]