Nine Lures Fairfax’s Pippa Leary To New Digital Sales Role

Nine today announced that Pippa Leary will be joining its digital business in a new role leading digital sales as Commercial Director of Digital Sales.

Leary has spent the past three years as CEO of Fairfax-Nine programmatic exchange APEX and prior to that held senior executive roles at Fairfax Media, including managing director of the publisher’s digital media division.

“Pippa Leary is one of our industry’s leading digital executives. Her experience and seniority is without peer and I’m rapt that she is joining our Nine Sales leadership team as we invest in the most talented executives to drive growth,” said Michael Stephenson (right in photo), Nine’s chief sales officer.

“Pippa will lead a team that includes some of Australia’s most experienced digital specialists, hand chosen to focus on the key growth areas of programmatic sales, content led sales, video, mobile and native sales.”

Leary will report to Stephenson and Nine’s chief digital and marketing Officer, Alex Parsons (right in photo).

The company also announced that the senior digital sales leadership team reporting to Leary would consist of Ben Gunn, who takes the key role of director of sales – agency, Amy Schubert, who takes the role of director of sales and content partnerships – 9Honey, Nathan Powell, director of sales – digital product, and Nine will announce shortly a new director of sales – programmatic to round out its senior digital leadership group.

In the Nine digital business, Alex Parsons announced that he was also creating two new executive roles, with Roxanne Hoad promoted to product and audience director and Anna Quinn becoming content and commercial strategy director.

Hoad has previously headed Nine’s digital marketing and was most recently head of product for Nine Digital, while Quinn joined Nine 10 months ago as head of content strategy, helping in the successful launch of Australia’s leading women’s network, 9Honey. Quinn previously held senior roles at Bauer Media and MaxMediaLab.

“Nine’s business strategy is simple: we create great content, we distribute it broadly and we engage audiences and advertisers, and we know this team will help us accelerate our path of continued growth,” said Parsons.

“The changes being made today will make us even more competitive in the digital landscape as we ramp up our content creation and focus on improving the monetisation of many of our exciting platforms – such as nine.com.au, 9Honey and 9Now – that we have built out over the past few years.”

“Roxanne’s new role will be focused on ways to improve our understanding, acquisition and engagement of our audience, while Anna will be charged with working closely with both the editorial and sales teams to develop our strategy around content and commercial outcomes, as well as leading our native studios offering,” he said.

“Together with Pippa’s appointment, this new aligned digital structure will help us to be even more competitive in market as we are able to develop better digital solutions for our clients in brand-safe premium environments.”

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