Infographic: 119 Facts You Don’t Know About Email Marketing

Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.

B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.

Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.

The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?

If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.

B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.

If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.

Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.

Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.

Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.

A host of A-list celebs caught-up slamming the Ukraine president. Thankfully it does have the Milli Vanillis about it.

As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.

ALDI recently took a foray into streetwear with a 10-piece collection including a sweatshirt, a beanie and even a pair of slides. But Molly Blacker, head of strategy at Slingshot, believes that the supermarket chain has changed how Aussies think about shopping and has even more lessons for brands to consider. I spend my week […]

Posted 1 hour Ago

Opinion

by B&T Magazine

Australian home builder, G.J. Gardner has announced the appointment of WiredCo. as the brand’s creative and content agency of record. The family business, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA. WiredCo., who pitched against ten agencies, has been retained to deliver strategic and […]

Building on its Ideas People Choose positioning, national independent PR and creative agency Keep Left has revealed a redefined, fit-for-purpose strategy team that bridges the gap between earned and creative. Strategy director Laura Agricola steps up to lead the team following three years with the agency as a senior brand strategist. She has more than […]

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an […]

Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]

Posted 2 hours Ago

Recommended

by B&T Magazine

ITA Group, a global leader in engagement solutions, has announced the acquisition of Sydney-based Performance Incentives and the appointment of Mari Kauppinen as managing director of ITA Group’s Australia office. The formation of ITA Group’s Australia office, headquartered in Sydney, builds on its existing client base to deliver events, incentives, recognition, loyalty, research and learning […]

Posted 3 hours Ago

Recommended

by B&T Magazine

B&T would struggle to meet our daily newsletter deadlines without them, but their contribution to the industry too often goes unnoticed.  Lead image: Rochelle Burbury (top left), Sandra Hogg (top right), Katy Denis (bottom left), Susie Thomson (bottom right) But not today! Ahead of the 2024 B&T Women In Media Awards, presented by Are Media, […]

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?

Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.

Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.

Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?

News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.

Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.

B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.

Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.

Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.

After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.

Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.

Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.

Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.