Daily Mail Tells Critics “To Get A Life” After “Legs-It” Cover Furore

Daily Mail Tells Critics “To Get A Life” After “Legs-It” Cover Furore

Let’s be honest, the British tabloids have never been known for their subtlety; however, a cover line on the front of yesterday’s Daily Mail was so excruciating it even prompted comment from the British Prime Minister herself.

The stink erupted when the paper published a photo of Prime Minister Theresa May meeting with Scotland’s First Minister Nicola Sturgeon regarding Brexit.

_95348796_mail2ndedition

Both leaders’ legs were on show and the editors ran with the headline: “Never mind Brexit, who won Legs-it!”

Cue the inevitable rage with people calling it sexist and demeaning. The Independent Press Standards Organisation (IPSO), which regulates the UK newspaper industry, said it has received over 300 complaints about the cover.

However, the Daily Mail was having none of it, suggesting the line was clearly an attempt at humour and told detractors “to get a life”.

Even Theresa May weighed in, telling UK media: “If people want to have a bit of fun about how we dress then so be it.

“Obviously what we do as politicians is what makes a difference to people’s lives. I think that most people concentrate on what we do as politicians.”

A spokesman for the PM’s office added: “Brexit may risk taking Britain back to the early 1970s but there is no need for coverage of events to lead the way.”




Please login with linkedin to comment

Advertising Standards Bureau alex roper native studio

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]