Isentia Deepens Client Engagement With New Global Director Of Strategic Partnerships

Isentia Deepens Client Engagement With New Global Director Of Strategic Partnerships

Media intelligence company, Isentia, has named former global CEO of Newton Media Group, Petra Masinova, as Global Director of Strategic Partnerships.

Commencing in February 2017, Masinova brings almost two decades of media, technology and government experience to the newly created role, and will focus on expanding new and existing client relationships across Asia Pacific, North America and Europe.

This includes tailoring solutions for clients across Isentia’s unique media intelligence, insight and content marketing service offering to help address the challenging media landscape.

“I am excited to join Isentia at a time when media intelligence is critical for businesses. Looking ahead in 2017, my priority will be on deepening our engagement with clients across the globe to provide more tailored, smarter and integrated solutions.

“As one of the world’s leading media intelligence companies, with a remarkable growth history, I’ve admired Isentia’s ability to stay at the forefront of emerging technology for some time, and I am deeply impressed with how the company empowers staff to constantly innovate in order to meet the evolving needs of clients. The opportunity to connect clients with motivated experts who are passionate about making brands matter – truly matter – was too good to pass.”

Masinova joins Isentia after more than two years as Newton Media Group’s global CEO and brings a wealth of media and technology industry leadership experience, having previously been the CEO of McCann Prague and Head of Communication for Central & Eastern Europe at BXR Group.

Sean Smith, chief executive of media intelligence at Isentia, said: “At a time where Isentia looks to grow its global footprint and provide even more opportunities for our expansive client base, having a dedicated resource focused on client outcomes is key to our service.

“Petra is a prominent force within the media intelligence industry, with a reputation for building strategic partnerships and having deep expertise in digital technology. She will lead a team of specialists to differentiate our offering, better serve our clients”.”




Please login with linkedin to comment

Fox International Channels

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]