SocietyOne Appoints Maria Loyez As Chief Marketing Officer

SocietyOne Appoints Maria Loyez As Chief Marketing Officer
B&T Magazine
By B&T Magazine



SocietyOne, Australian marketplace lender, has appointed Maria Loyez as its new chief marketing officer.

Loyez will have responsibility for all of SocietyOne’s brand and marketing activities and will play a key role in helping the company to achieve its five-year goals to grow its borrower customers to 100,000 and take a 2-to-3 per cent share of the $100 billion consumer finance market. She reports directly to SocietyOne’s Chief Executive Officer and Managing Director, Jason Yetton.

Maria Loyez

Maria Loyez

“Maria’s blend of experience, expertise and knowledge, especially her skills in digital and consumer marketing, will be invaluable as we grow SocietyOne into one of the most trusted brands in financial services in Australia,” Mr Yetton.

“I have been impressed by her passion to make a difference to customers’ lives and provide real value to them, qualities which exactly fit our mission to empower all Australians with a better deal and provide them with a real competitive alternative to the traditional banks. I’m delighted she has joined us to help us do just that.”

Loyez has over 15 years’ experience in marketing and business development and was, most recently, Global Chief Marketing Officer for OFX, the ASX-listed money transfer company (previously known as OzForex). Under her leadership, the company re-branded as OFX.

Prior to OFX, she spent two years at AMP, as Director of Channel Marketing, Advice & Banking, where she had responsibility for B2B marketing for Corporate Super and AMP Bank. Maria’s career has also included a seven-year spell at Optus, where she was respectively General Manager, Insights and Communication, General Manager Awareness and Acquisition, and then Head of Marketing Communications.

“SocietyOne is a challenger to the traditional banks and the growth to date is evidence that it’s resonating in the market,” said Maria. “The brand comes from a desire to create a fairer society and reward both customers and investors and I’m relishing the opportunity to develop the brand as well as driving further growth for the business.”




Please login with linkedin to comment

SocietyOne

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]