ntegrity Pilots Research On Digital Culture In Australian Businesses

ntegrity Pilots Research On Digital Culture In Australian Businesses

Digital Transformation agency ntegrity is piloting research on digital culture in Australian organisations and the leadership, capability and technology challenges to digital transformation.

ntegrity’s founder and managing director, Richenda Vermeulen, said “Most of the research on this topic is US based, with the most well-known research coming from Adobe and the Altimeter Group. To us there is a clear need to publish findings specific to Australia.

Australian companies are facing a widening gap from the increasing expectations of mobile-centric customers and  experiences that miss the mark. From working with countless leaders across corporate, NFP and government industries, one serious challenge affecting many companies in delivering exceptional customer experiences is the lack of digital skills in Australia, both in leadership and in implementation.”

Preliminary findings are showing that these challenges go deeper than a digital skills gap, but whether organisations have internal cultures equipped for innovation and agility is yet to be determined.

This research is exploring the voice of digital in Australia’s executive teams, whether there is adequate allocation of staff, competition between media and resource pools, and an organisation’s ability to leverage new technology and appropriate training.

If you work in digital, click here to take part in the survey.

First access to findings will be given to participants of the Digital Culture Survey, which is open to all staff that work in digital. The survey will be further supplemented by qualitative interviews with key marketing leaders across eight different industries.

Vermeulen added: “We’re hoping this research, which will be accompanied by further quantitative and qualitative research, will give us a pulse take on the attitudes, assumptions and realities informing digital culture across a spectrum of industries. This should, in turn, assist companies in transforming into agile, innovative and digital-first cultures who are able to deliver exceptional customer experiences.”




Please login with linkedin to comment

Heineken

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]