Nine Releases Two Fresh Data Products Especially For Advertisers

Nine Releases Two Fresh Data Products Especially For Advertisers
B&T Magazine
By B&T Magazine



Nine today announced the launch of two new data products, Audience Sync and Audience Match, providing clients with greater flexibility when it comes to harnessing the power of owned, publisher and third-party data.

Alex Parsons, Nine’s chief digital & marketing officer, said, “As a publisher, our role is to connect advertisers with the right audience, at the right time, in a way that creates a meaningful outcome for both parties.

“By shifting the focus away from siloed data to using all types of data in a harmoniously and productive fashion, these new data products enable a scalable, yet relevant conversation with consumers around a brands product or service like never before.”

Audience Sync

Nine’s Audience Sync allows advertisers or agencies to leverage their own DMP to activate their own audience segments across Nine’s digital inventory.

The new offering enables advertisers to identify and target customer segments in real-time across a network of brands, including sites and products such as nine.com.au, 9News, Wide World of Sports, Xbox, Skype and Outlook.

Audience Match

Audience Match enables advertisers to fine-tune the conversation they are having with existing or prospective customers.

By matching customer databases against more than 15 million active unique user accounts, advertisers can develop more holistic marketing strategies that reflect customer purchase history, reward brand loyalty, upsell and cross-sell product, as well as potential customer acquisition through audience expansion modelling.

“Whether through our managed solutions or bought programmatically, we have spent considerable time building best-in-class targeting products that deliver the best possible outcome for our clients,” said Ben Gunn, Nine’s director of sales – digital.

“Coupled with Nine’s extensive premium content network, innovative ad formats and scale, our two new audience data products challenge the offerings of international players, and deliver greater flexibility when it comes to the marketing solutions we are able to offer our clients.”




Please login with linkedin to comment

#HappyGiving

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]