Krispy Kreme Creates Old School Jukebox To Launch Doughnut “Classics”
Digital Arts Network and Eleven, in partnership with Krispy Kreme, have created a limited-edition 1950s-inspired jukebox to launch the world famous doughnut brand’s new range of American Classics.
Not only does the jukebox double as a Krispy Kreme doughnut box…each American Classics flavour comes with its very own original theme tune, written and recorded in a Sydney studio.
The limited-edition jukebox comes with a built-in Bluetooth speaker to transport doughnut lovers back to deliciously sweet 1950s America, with exclusive Spotify playlists including the four bespoke theme tunes.
The jukeboxes can turn any Krispy Kreme doughnut moment into a party fit for The Fonz. To operate, people simply have to flip up the lid, grab a phone and select their favourite doughnut playlist to be transported into another era.
Roberto Pace, managing director of Eleven said: “The fifties is an important decade for pop culture and the music that went with it. We wanted to capture the era’s most memorable hits, bring back the jukebox and transport people back in time to celebrate the new Krispy Kreme range in a fun, memorable way.”
The four new doughnuts – The Big Apple Pie, Peanut Butter Jelly Time, Coconut Cream Pie and Campfire S’mores – are inspired by some of the best flavour combinations to come out of the USA.
Commenting on the launch, Andrew McGuigan, CEO of Krispy Kreme Australia, said: “Our inspiration behind the four new flavours was American vintage with a modern twist. We’ve been working with songwriters and Spotify to make sure it’s not only the taste buds which are in for a treat…but the ears too. You can not only taste the Classics, but hear them as well!”
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