Fairfax Media Gets Behind The Tech Girls Movement For International Women’s Day

Fairfax Media Gets Behind The Tech Girls Movement For International Women’s Day
B&T Magazine
By B&T Magazine



Fairfax Media today joined the Tech Girls Movement to celebrate International Women’s Day and launch the ‘2016 Tech Girls Are Superheroes’ campaign at an event held at Google Australia offices in Sydney.

Fairfax Media, Google Australia, Digital Careers, Women in Technology and the Queensland University of Technology are sponsors of the Tech Girls Movement – a non-profit which promotes the opportunities afforded by technology careers in STEM (Science, Technology, Engineering and Maths) through storytelling.

Fairfax Media chief information officer, Robyn Elliott, said, “We are focused on fostering a more diverse and equal workforce across all parts of our business, particularly in technology. Diversity brings innovation and creativity which ultimately drives better decision making and leads to improved company performance.

“By supporting Tech Girls Movement we have the opportunity to connect with and inspire the next generation of technology leaders. We are excited to be part of the initiative.”

The second edition of the Tech Girls Are Superheroes book will be released today to coincide with the launch of the 2016 campaign. The new book follows the success of the first edition released in 2014 which has been distributed free to more than 20,000 school students across Australia.

Tech Girls Movement founder, Dr Jenine Beekhuyzen, said, “There are a lack of visible female role models and a severe lack of understanding of what careers are out there. The book presents real life accessible role models to show the variety of innovative, challenging and interesting careers in STEM.”

Google Australia engineering community and outreach manager, Sally-Ann Williams, added, “It’s important that we introduce girls to computer science and coding early to overcome stereotypes that exist.

“The Tech Girls Are Superheroes campaign provides visible role models for young girls and a fantastic program to excite and equip them with the skills and experience they need for their future. We’re thrilled to help expand this program in Australia.”

Returning this year is the ‘Search for the Next Tech Girl Superhero’ – a national competition for Australian female students which challenges participants to build an app prototype that will make their community a better place. The winning team has the chance to fly to San Francisco to attend Silicon Valley’s global Technovation app pitch challenge.




Latest News

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]