Match Media And Bohemia Shuffle Around Talent

Today media agency Match Media and comms agency Bohemia both announce changes to their investment leadership. Daniel Cutrone joins Match from Initiative, and Theo Zisoglou has left Match to join Bohemia.

John Preston CEO and founder of Match said: “Daniel joins match as head of investment and will work with the team and management to evolve our trading position in the market. After a thorough talent review of the market Daniel stood out as our perfect match both culturally, for his breadth of experience as well as a passionate view on where the market is heading in the future. We are excited about bringing on new highly regarded talent to help our clients grow.”

Prior to joining Match Cutrone has been with IPG Media Brands for the past eleven years and most recently was Initiative’s implementation and investment director in Sydney across all clients including Hyundai and Kia.

Of joining Match Cutrone said: “I have been impressed by the work and reputation Match has held within the market over the past few years. After meeting John and the team I was really impressed with the vision of the agency. I am extremely excited about the role and looking forward to working with the entire team at Match.”

Preston added, “Theo joined us three and a half years ago at a time when we did not have trading in-house. Together we built our trading offering from scratch. He’s done a brilliant job and we want to thank him for delivering a strong trading position and more importantly a strong trading team; a perfect time to hand over the reins to Daniel.”

Zisoglou has lead a number of investment teams over his 16 years experience including most recently building Match Media’s investment product from scratch as head of trading. Zisoglou has also held trading director roles at Ikon, MediaCom and Mitchell’s. Zisoglou is well known in the industry as an expert in dynamic media investment and has a reputation second-to-none in building highly effective investment teams that deliver market leading results.

Theo Zisoglou

This appointment comes as Bohemia grows in quantum of media under management and also looks to break new ground in how it dynamically invests into media, how it builds mutually beneficial partnerships with media owners and a continued desire to train and up-skill their growing team of 32 dynamic and performance investment specialists.

Brett Dawson, co-founder and chief executive officer at Bohemia said “We are absolutely delighted to welcome Theo into the Bohemia family. His unique approach to building a culture of performance, learning and fun in his team coupled with a desire to challenge the traditional agency group buying models makes it a perfect fit for us.”

Zisoglou said: “After three and a half great years Match, it was time for a new challenge and Bohemia provided the perfect mix of great people, clients and culture. Bohemia has done a tremendous job in the last few years in growing their business and I am looking forward to joining the ride.”

Cutrone’s and Zisoglou’s appointments are effective immediately.

Image: John Preston and Daniel Cutrone

Advertise with us

Please login with linkedin to comment

Blue Mountains elite screens Merrill Lynch Old El Paso operation boomerang