Check Out The Photos From The 2015 Marketing Awards For Excellence

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B&T Magazine
By B&T Magazine



The photos have been released of Australian Marketing Institute’s Winners for the 2015 Marketing Awards for Excellence to a sell-out event of 300 guests in Melbourne.

The Australian Marketing Institute Awards for Marketing Excellence are one of the most prestigious events on the Australian marketing calendar.

Started originally in 1982 as Hoover Marketing Awards the program recognises outstanding marketing. They have evolved in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing within organisations.

This year was the first time awards were judged on a national basis first before following the federation of the various states and territories. However, State winners and runners up will be celebrated at State events from November 17 until the 8th of December 2015.

The annual awards attracted 194 entries and more and 60 judges gave their time to arrive at the winners. For the first time in its 33 year history, the awards were judged nationally instead of on a state-by-state basis.

The special awards recognised:

Trinity P3 Future Leader Award

Gina Lednyak, founder, chief social media director and marketing strategist at L&A Social Media

Certified Practising Marketer of the Year Award

Caroline Patrick AMAMI CPM, head of strategic marketing solutions at Bendigo Adelaide Bank

Sir Charles McGrath Award

Launa Inman, non-executive director at Bellamy’s Australia and Commonwealth Bank

M&C Saatchi Marketing Program of the Year Award

Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog from Just For Pets & Brand Savvy

Australian Marketing Institute CEO, Lee Tonitto, said: “The Awards are distinguished by criteria that require entrants to articulate the whole marketing process from inception to measurement of result – a process that requires commitment and effort. These are the toughest marketing awards to enter and the toughest to win.”

The categories and winners are:

Brand Extension

Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog | Just For Pets & Brand Savvy

Brand Revitalisation

Making Low Prices Irresistible | Kmart & BWM Dentsu Melbourne

Consumer Insight

Play it Safe Campaign | Seqwater

Content Marketing

Wild About Whales | NSW National Parks & Wildlife Service

Corporate Social Responsibility

Emerging Aboriginal Artists, Revealed | The Hub Marketing Communications

Education

Be True To You Campaign | RMIT University

Experiential and Brand Experiences

If you Smoke your Future’s not Pretty | Queensland Health & Marketing Unit

Internal Marketing

How BOQ ‘Operationalised Love’ | Bank of Queensland & BWM Dentsu

Loyalty Programs

Know your IBM | Motivforce Marketing & Incentives

Marketing Communications (Business to Business)

Investment Heroes in Disguise | ASX & MercerBell

Marketing Communications (Business to Consumer)

#colouryoursummer | Coca-Cola South Pacific

Marketing on a Shoestring

How $1,500 delivered 306 times! | Bethanie

New Brand, Product or Service Launch

How we welcomed gluten free Australians back to Weet-Bix | BWM Dentsu & Sanitarium

Sponsorship

Sydney Sixers Sponsorship | iinet Ltd

 




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