Daily Mail Australia: A Story In Numbers

Daily Mail Australia: A Story In Numbers

The Daily Mail Online is the newest kid on the block in Australian news, but comes from one of the oldest newspapers in the United Kingdom. Here we tell the website’s story in statistics.

In Australia, The Daily Mail is a digital-led business that breaks news as it happens. It has a local editorial team of more than 60 led by editor Luke McIlveen.

The website has placed strong attention on photo investment and is subsequently very visually led. It’s also proud of the fact that it never resorts to click-bait and that’s evident in its news headline style. It’s also politically neutral, but then again that’s what you’d expect from a brand that’s flown beneath the radar; until now.

According to the July 2015 Nielson Online Ratings, The Daily Mail Australia is now reaching 2.88 million Australians, which places it at number four within the News category. However given it’s the only site with six months of consecutive growth, that number four could soon turn into a three.

Audience growth is up 22.3 per cent year on year. People visiting the Daily Mail Australia homepage spend almost two hours more a month on the site compared to its competitors, at four hours and 23 minutes a month. This stickiness has given the site the number one position for session time within the News category, with an average of 12 minutes per session.

Daily Mail Australia readers are 56 per cent aged between 25 and 54, 79 per cent of them are educated professionals and they are affluent – average household income is $91,000, and one in three have a household income of more than $100,000.




Please login with linkedin to comment

Bloomberg Collaboration pre-roll

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]