Taxi Industry Evokes Ivan Milat In New Anti-Uber Campaign

Taxi Industry Evokes Ivan Milat In New Anti-Uber Campaign

The NSW taxi industry has suggested you’re taking your life in your own hands if you take a ride with ride-sharing service Uber.

The print campaign features a lone female on a wet, deserted freeway with the tag “Ridesharing – it’s no safer than hitch-hiking’. This is despite the fact that all Uber drivers are checked, tagged and monitored by GPS tracking.

478929-e72c61f0-3e29-11e5-b3df-81490740049a

Taxis and their drivers have long been against Uber claiming its drivers aren’t beholden to the same regulations and checks that taxi drivers are. The industry also claims Uber has meant the cost of taxi plates has plummeted.

Taxi Council CEO Roy Wakelin-King said: “Allowing illegal taxi services to operate unregulated puts the public at significant risk.”

Uber is typically cheaper than your average metered taxi ride, hence its popularity with reports that a million Australians have downloaded the Uber app.

There are presently 15,000 Uber drivers in Australia with the company predicting that will rise to 20,000 by year’s end

Uber says a number of its drivers are actually ex-cabbies who prefer the platform because of the flexible hours and the fact that the driver gets 80 per cent of the monies.




Please login with linkedin to comment

'Home Away From Home’ Advertising Standards Bureau

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]