Jessica Hart Appointed Qantas “Trend Consultant”

Jessica Hart Appointed Qantas “Trend Consultant”
B&T Magazine
By B&T Magazine



Qantas is teaming up with international supermodel and businesswoman Jessica Hart to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground.

The Australian-born, New York-based model will become a trend consultant to Qantas, in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers.

Credit James Morgan

The first of these projects will see Qantas and Hart work with leading Australian scarf designers, Bird and Knoll, to nominate a destination that “Feels Like Home” off the back of the recent Qantas advertising campaign. The destination will be photographed and produced into a limited edition exclusive Bird and Knoll scarf.

Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said the airline is excited to be working with Bird and Knoll and Jessica Hart to ensure Qantas continues to innovate when it comes to travel and style.

“Qantas has a long history of being fashion forward, from our early uniform designs to our current Martin Grant designed outfits, our Kate Spade amenity kits and our award-winning Marc Newson designed Lounges and aircraft interiors,” she said.

“Jessica will bring a fresh eye to some terrific initiatives we are looking at and bring extra style to the Qantas travel experience, starting with the exclusive Bird and Knoll scarves.”

“While the scarf is the ideal fashion travel accessory, it will also promote the unique beauty of Australia, and as the country’s national carrier, we take great pride in flying the flag for home-grown fashion designers, destinations and talent.”

Jessica Hart said she has spent her fair share of time in airport lounges and on Qantas aircraft flying around the world, and is excited to combine her love of flying with her love of fashion.

“Having travelled as much as I have to so many cities, I can honestly say it has inspired my sense of style,” Ms Hart said.

“I love expressing myself through fashion and I believe style evolves as a result of different experiences and travel is a gateway to those experiences.

“I am really excited about partnering with Qantas. Contributing to travel style is something I have always dreamed of so I am excited it’s becoming a reality. I already have a number of ideas I can’t wait to share with the Qantas team.”

 




Please login with linkedin to comment

Weiden + Kennedy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]