Videology Partners With White Ops To Tackle Ad Fraud
Video advertising technology platform, Videology, and White Ops, a pioneer in online ad fraud detection, have unveil their partnership to combat bots and other non-human activity in online video at scale.
This announcement is the result of each company’s efforts against the global botnet scourge first begun by the two companies in early 2014.
The Videology and White Ops partnership is a major step forward in identifying and stopping the high incidence of non-human activity across online video advertising, offering seamless, cross-platform, real-time identification and blocking solutions to Videology clients in Australia and across the world. Videology has been working closely with White Ops for over a year to eradicate bot traffic for advertiser clients, and through the partnership unveiled today, they are driving the percentage of bot traffic and other automated, non-human behaviour in Videology-platform inventory toward zero.
The partnership between Videology and White Ops equips the Videology platform with the most robust real-time bot and non-human activity detection and prevention solution available in the Australian market today, protecting digital advertising stakeholders from cyber threats so they can focus on their audience. While alternative solutions are only available in the planning and measurement phases, this integration will provide Videology platform buyers in Australia with the capability to ensure media quality throughout the entire lifecycle of a campaign, blocking automated, non-human activity while optimising for a campaign’s key objectives.
White Ops technology identifies bots the first time they appear, pinpoints bots in media, and differentiates human vs. bot browsing even from the same compromised machine. In an Australian market first, White Ops’ “always-on” bot detection and prevention solutions are fully integrated with the Videology platform and are available to leverage on any campaign, on any device, run through Videology.
Videology clients are now able to seamlessly deploy White Ops solutions to identify bots, maximise ROI, and reach the optimal level of actual human traffic across their video campaigns and devices.
Sarah Wyse, managing director ANZ, Videology commented, “In a market with inventory scarcity, such as online video, the ability to detect bots and other non-human activity at the impression level, rather than by eliminating entire URLs, offers great value for Australian advertisers. Unlike other solutions that employ domain or cookie-based methodologies and do not provide results for individual impressions, the White Ops and Videology technology integration ‘carves out’ suspicious activity at scale and in real-time for each impression. This allows Videology to offer clients the greatest media reach while maintaining strict quality controls for inventory.”
“Bot traffic is a major concern of our clients, and rightfully so,” said Scott Ferber, chairman and CEO, Videology. “But access to inventory is also key when it comes to video advertising. White Ops is uniquely equipped to combat bot traffic in today’s marketplace, and through our deep integration, our clients can leverage Videology’s proven ability to solve for portfolio-level objectives, without making trade-offs on media quality.”
The White Ops and Videology integrated solutions include:
- Bot detection that can be applied to any campaign on any device, available for clients to implement through simple platform tools
- The ability to distinguish and report against bot activity and human activity coming from the same device
- Pinpoint sources of bots in inventory to assist with future inventory optimisation efforts
“White Ops is the most powerful solution in the market today against ad fraud. White Ops anti-fraud solutions have the highest standards, the strictest requirements, and the biggest impact,” said White Ops CEO Michael J.J. Tiffany. “Through our partnership, Videology and the White Ops team of cyber-defense experts are devoted to breaking the profit models of bot operators so advertisers and publishers can focus on building their audiences and managing their brands.”
The White Ops bot and non-human activity detection and prevention tools are immediately available to all Videology Platform users.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.