Digital Advertising Storms Ahead in Australian Market

A new subscription service is changing the game for Australian start-ups for a fixed cost of less than one thousand dollars a month. In this economic climate we know that start-ups are finding it difficult to afford advertising as well as robust public relations campaigns. Project Ignite empowers these Founders to get some initial cut-through […]

In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

Today is a big day in radio. After years of dominating the Sydney ratings, the Kyle & Jackie O show is launching in Melbourne.  Whilst some have sworn that Melbournians won’t like the controversial show, Kyle Sandilands is confident of its universal appeal.  “The only difference if you’re a regular listener in the Sydney market […]

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]

Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.

As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?

Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.

Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.

If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer

Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.

Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.

Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.

The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.

Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.

Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.

Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.

A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!

Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.

It's nice when brands respectfully acknowledge ANZAC Day.

Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.

In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.

Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.

B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.