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Reading: Finalists In Round One Of 2020 Australian Effie Awards Announced
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B&T > Advertising > Finalists In Round One Of 2020 Australian Effie Awards Announced
Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Staff Writers
Published on: 12th August 2020 at 2:04 PM
Staff Writers
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Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards.

Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 categories, assessed by a team of 50 senior marketers, consultants and researchers.

Chair of Judges, Colin Wilson-Brown said: “A big thank you to all the first round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been, so to welcome so many worthy finalists into Round Two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances.

“Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Friday 30 October.

Full details of the Effie Awards presentation will be announced soon.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Displayground, Google, Healthcare Communications Council, KPMG, oOh!media and UnLtd.

See the full list of finalists here.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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