72andSunny Wins MyDeal Account

72andSunny Wins MyDeal Account
B&T Magazine
Edited by B&T Magazine



MyDeal.com.au and 72andSunny have entered into a creative partnership following a competitive pitch run by TrinityP3.

The collaboration will start immediately to make the work developed in the pitch, which includes a brand platform, brand design system, launch campaign and ongoing social and digital content.

Ryan Gracie, MyDeal CMO said, “it became clear very early on in the briefing process that differentiation wasn’t the outcome we needed, distinctiveness was, and 72andSunny have delivered that in spades.”

“This high calibre team pitched a creative idea we just couldn’t go past, a platform that will make MyDeal stand out from the crowd, that builds a truly unique personality and connects with Australians.”

“MyDeal is growing fast and we need an agency that can match this ambition. 72andSunny gets where we’re coming from and knows how to get us to where we want to go. I’m excited about bringing the brand to life with this team.”

Ross Berthinussen, president, 72andSunny Sydney (pictured) said, “we had an awesome connection with the MyDeal team that led to fun, culturally impactful creative work. We’re stoked to join them on the next stage of their journey and help supercharge the MyDeal brand and business.” 




Please login with linkedin to comment

72andSunny 72andSunny Sydney MyDeal mydeal.com.au

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.