72andSunny Sydney has unveiled a new brand strategy and visual identity for Infigen Energy, one of Australia’s leading renewable energy companies.
Appointed as creative and brand partner in November last year, 72andSunny has developed Infigen’s brand strategy, visual identity, logo, website, sustainability report and brand purpose film.
The Sustainability Report was released last week, and the website launches today – https://www.infigenenergy.com.
Building on Infigen’s brand purpose of ‘leading Australia to a clean future, today’, the brand strategy showcases Infigen’s sustainability leadership, and demonstrates their unique position in the energy market.
Infigen’s strategy of combining renewables with fast-start assets enables Australian businesses to buy clean energy at competitive prices.
Peter Campbell, general manager, investor relations, Infigen Energy commented: “72andSunny have been excellent partners during the design, development and implementation of our brand strategy. Their team is at once creative, rigorous, responsive and highly engaged.”
Luke Martin, head of roduct, 72andSunny Sydney, added: “It isn’t everyday you get to work on brands that are changing the world, so to help define and design the brand that is leading Australia to a clean energy future was truly rewarding.”
Please login with linkedin to comment72andSunny
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]