7-Eleven has just given itself quite the marketing job by announcing that its coffee will double from $1 to $2.
7-Eleven has spent years marketing its coffee as outrageously and fabulously cheap. Earlier this year, everyone went wild when the convenience store chain released a $1 dollar coffee scrub via Chep Network.
so @7eleven has a coffee scrub, and honestly, I'd try it out. pic.twitter.com/4VHWQGIMcL
— Raj Patel (@Rajio) April 26, 2022
With the help of the Chep Network, 7-Eleven has very cleverly built a brand around its $1 dollar coffee. However, now thanks to inflation, it has doubled in price.
On the surface, this shouldn’t make too much of a difference. There is simply no denying you still won’t be able to find coffee cheaper! I say this as someone that just spent $5.20 on a soy chai latte from a cute cafe in Surry Hills.
But, you can’t underestimate the fact that the $1 dollar coffee brand has been a thing. In the same way, McDonald’s soft serve is synonymous with being under $1 dollar. There’s a brand built around the 7-Eleven coffee being a certain price.
Still, The Daily Mail has reported that a 7-Eleven spokesperson confirmed that the coffee would rise due to inflated operational costs.
