Convenience store 7-Eleven is now selling limited-edition pyjamas in its signature orange, white and green livery.
Sadly, the all-cotton, comfy-looking PJs are only available in its Swedish stores and retail for €30 ($A46.)
According to the brand, it tapped into the idea for pyjamas as everyone shifted to working from home during the pandemic. It reckons they look so good, they can quickly be adapted from sleepwear into daywear.
However, another reason is to promote its new all-day breakfast range that is now available in-store.
Anna Maria Carnemark, marketing director 7-Eleven Sweden, commented on the stunt: “More and more people spend most of their time at home and for many, pyjamas have become loungewear; a garment to snuggle in at home, 24 hours a day.
“With the pyjamas, we wanted to pay tribute to a second as well as a third and fourth breakfast by serving the best meal of the day – all day,” Carnemark said.
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