WYZA.com.au Says Its Over 50s Audience Is “Very Tech Positive”

WYZA.com.au Says Its Over 50s Audience Is “Very Tech Positive”

WYZA.com.au, Australia’s fastest growing digital destination for people 50-plus today announced that it has just exceeded 200,000 subscribers to its weekly newsletter.

With the WYZA subscription base growing at a stunning rate – tripling in size over the last 12-15 months (59,000 in April ’15 to 151,000 in June ’16 and 200,000 in July ‘16), managing director Michael Farley said that reaching 200,000 subscribers was a significant milestone for WYZA – a 100 per cent YOY growth – reflecting the massive engagement of our 50-plus demographic.

50+ MediaUsage

“200,000 weekly subscribers means that WYZA is better able to directly reach this exclusive and hard-to reach audience of people 50+, significantly out-performing our competitors in this category “ Farley said.

A research study conducted by the site found that far from winding down, people over 50 are still forward and outward looking – wanting to travel, get or stay healthy, explore and buy new things or switch things up.

50+ Intentions

“Sixty is the new 40 with our users telling us they feel younger than their age and are optimistic about the future. Travel is the clear No 1 leisure passion for the WYZA audience with more than three quarters of them stating they intend to book a holiday within the next year. Getting or staying healthy, decorating or renovating their home and studying something new are all on the top of the list of things people over 50 are planning to do,” Farley added.

Less than 2 year old, WYZA.com.au has over 430,000 monthly visitors, generates more than 1.2 million page views, 24,272 Facebook followers and 200,000 weekly newsletter subscribers.

“The WYZA generation is a little older and a lot WYZA. They are savvy genre-defying consumers and are determined not to be ignored,” Farley said.

“What is also clear is that the old model of reaching people in this age group has changed. Some 88 per cent told us that they dislike the way advertisers currently communicate with them. Remarkably, they spend an average of five hours a day on the internet, social media and their mobile phones.

“Against stereotype, 80 per cent of WYZA respondents have a positive attitude towards technology, 90 per cent have purchased online and 25 per cent do so on a weekly basis.”

Please login with linkedin to comment

ABC Advertising Standards Bureau einsights WYZA.com.au

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]