3rdspace Creates Industry First Campaign For Syngenta Australia

3rdspace Creates Industry First Campaign For Syngenta Australia
SHARE
THIS



Syngenta Australia, a leading agri-business, has enlisted award-winning Sydney content marketing agency 3rdspace to create an integrated content campaign for their pest control division.

The campaign aims to refresh the conversation around B2B marketing within a niche audience, in this case, pest control business owners.

By hyper-targeting a digital campaign in a humorous, relatable tone, 3rdspace have aimed to communicate quality product information, business advice and opportunity for future business growth in a highly relatable way.

The campaign features a video following the efforts of down to earth pest controller, Bob, and his misguided attempts at advertising his business.

The social campaign extends to banner ads showing examples of his bad ad efforts, targeted specifically via Facebook.

A competition runs alongside the online content, creating an incentivised call to action by offering pest control businesses the chance to win a $15,000 mega marketing prize.

Social influencer (former Survivor competitor now plumber/builder) Aimee Stanton is set to be the brand’s ambassador, promoting the competition across social networks and providing a relatable connection to the trade audience.

Stanton will also be a long term partner involved in an online video content series, providing useful business advice on the Syngenta platform.

Syngenta business manager-consumer of Lawn & Garden Australiasia said: “At Syngenta, we’re committed to helping pest controllers safely and sustainably do business.

“Research showed us that most operations relied upon a small customer base and that as an industry, everyone tends to do similar things when it comes to building their reputations.

“Working with 3rdspace, we wanted to help pest controller businesses realise how they could differentiate and grow their businesses in a tone that is entertaining and down to earth.

“3rdspace have done a great job translating our vision in a fun, creative way.

“They’ve come up with a great solution to push the message out in various ways to ensure the value of marketing isn’t lost within the pest control industry”.

3rdspace’s Chris Austin said: “It’s challenging for small business divisions when they have such practical requirements of their day jobs, to find the time to market their business.

“We have created content that will grab their attention.

“The splash of humour through all of the content along with the marketing prize has sparked a fresh conversation within an industry that’s previously been neglected.

“As engagement builds the content aims to inspire, involve and spark action”.

Check out the campaign and watch the video on Facebook.

Credits:

Founder & Head of Content: Rob Logan

Creative Director: Paul Tilley

Head of Business: Chris Austin

Director: Gary Eck

Editor & Grade: Nicole Hadjimichael

Please login with linkedin to comment

3rdspace syngenta

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]