303 MullenLowe Sydney has appointed accomplished creative leader Bart Pawlak, as its new ECD. Pawlak has been working with the agency over the last four months, leading the department over this period.
Pawlak is an awarded creative director and writer with two decades of experience working within the major advertising networks, most recently as executive creative director of VMLY&R Sydney, a position he held for four and a half years.
He has regularly helped create highly effective ‘behaviour change’ campaigns for the Government, tackling issues such as driver fatigue (Don’t Trust Your Tired Self), motorcycle safety (Ride To Live), infrastructure developments (Tomorrow’s Sydney) and childhood vaccination (Save The Date To Vaccinate), to name a few.
He has also been responsible for re-launching both well-known and contemporary Australian brands, ranging from NRMA motoring to Menulog.
Over the years, his work has received recognition at all major award shows, including D&AD, Cannes Lions, Clio, New York Festivals, Spikes, One Show, Award and Effies.
A believer in the power of creative thinking to inspire positive change in the world, his proudest career achievement to date, was working with former US Vice-President Al Gore, creating a global campaign that, for the first time ever, saw children address the UN General Assembly, as ambassadors of the future.
“We are delighted Bart has agreed to join us. He is a wonderful talent who is a perfect complement to our culture. He has been a pleasure to work with and has demonstrated his leadership and creative capabilities. He brings a breadth of experience and an ambition to continue to build the agency’s creative successes,” said Joanna Gray managing director 303 MullenLowe.
“Bart joins a senior and settled creative offering including long serving Creative Directors Adam Whitehead and Sean Larkin and will partner up with Richard Berney, ECD of 303 MullenLowe Perth,” continued Gray.
Pawlak added: “I am delighted to join a group of talented and fun people and an agency with a unique combination of creative, media and data skills. The agency’s long held belief in the power of these three disciplines, which it calls its brand trinity, provides a powerful platform to create game changing ideas. Also, with an array of amazing brands to work with it’s a genuinely exciting opportunity.”
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