Full-service agency 303 MullenLowe has been appointed to manage public relations for Harley Davidson Australia & New Zealand following a competitive pitch.

“We are delighted to extend our relationship with Harley-Davidson and build on the success of our work to-date,” said Nick Cleaver, CEO of 303 MullenLowe, pictured below.

“We’re also excited to officially announce the launch of our PR capabilities. At 303, we have always believed better client solutions emerge from a multidisciplinary agency environment, and our evolution into PR is a natural step for us.”

The appointment will build on the success of Harley Davidson’s brand, social and content activations over the past year, including the recent #NiceToBeNaughty campaign by 303 MullenLowe, which achieved over one million views on Facebook alone following its launch on 7 December last year.

“Having worked with 303 MullenLowe for our creative, social media and media planning needs, their bundled offer is a great fit for Harley-Davidson,” said David Turney, head of advertising, promotions & PR at Harley-Davidson Australia & New Zealand.

“PR is a key part of our marketing mix and that has to be integrated strongly with digital, social and content creation. This is very much a philosophy shared by 303 MullenLowe, and that shone through in their pitch. We are excited to be expanding on our long-standing relationship with the passionate and creative team at 303 MullenLowe.”

The agency is now working with Harley-Davidson to generate stories and content that support the brand’s events, ambassadors and PR strategy. Importantly, 303 MullenLowe is also tasked with helping Harley-Davidson connect with younger audiences across mainstream and social channels.