Church & Dwight has appointed communications agency Neon Black to manage its Australian public relations for key brands in 2018 after a competitive pitch process.
Neon Black was formed by B&T 30 Under 30 winner, Soraya Calavassy (right in photo), who won the PR category in 2017. Calavassy formed the agency with business partner Finbar Corrall (left).
Neon Black will manage PR across a range of brands in the Church & Dwight family, including Batiste dry shampoo and stylist range, Curash baby care products, Nair hair removal range and Viviscal hair care range.
“We are truly excited to be working with a dynamic, energetic and creative team like Neon Black,” said Alison Hall, marketing director for Church & Dwight Australia. “Their signature flair, proven real-life results, fresh campaign ideas and knowledge of what works within the media was instrumental in our decision to appoint Neon Black for our suite of brands.”
Neon Black will be responsible for developing localised PR and communications strategies and campaigns for Batiste, Curash, Nair and Viviscal, whilst working in conjunction with agencies on the Church & Dwight roster, including social media and influencer agency, Social Soup.
“Church & Dwight brands are household essentials, with many Australians having one or more of their core personal care products in their home,” says Soraya Calavassy, co-founder of Neon Black.
“Whether it be a can of dry-shampoo, a packet of baby wipes or a box of wax strips, there is no doubt that Batiste, Nair, Curash and Viviscal are well-loved brands with their own strong reputation in market. At Neon Black, we warmly welcome Church & Dwight to our stable of clients and look forward to continuing to further grow and build on this momentum during 2018,” she said.
