30 Under 30 Winner PR Winner Neon Black Snares Major Client

30 Under 30 Winner PR Winner Neon Black Snares Major Client
SHARE
THIS



Church & Dwight has appointed communications agency Neon Black to manage its Australian public relations for key brands in 2018 after a competitive pitch process.

Neon Black was formed by B&T 30 Under 30 winner, Soraya Calavassy (right in photo), who won the PR category in 2017. Calavassy formed the agency with business partner Finbar Corrall (left).

Neon Black will manage PR across a range of brands in the Church & Dwight family, including Batiste dry shampoo and stylist range, Curash baby care products, Nair hair removal range and Viviscal hair care range.

“We are truly excited to be working with a dynamic, energetic and creative team like Neon Black,” said Alison Hall, marketing director for Church & Dwight Australia. “Their signature flair, proven real-life results, fresh campaign ideas and knowledge of what works within the media was instrumental in our decision to appoint Neon Black for our suite of brands.”

Neon Black will be responsible for developing localised PR and communications strategies and campaigns for Batiste, Curash, Nair and Viviscal, whilst working in conjunction with agencies on the Church & Dwight roster, including social media and influencer agency, Social Soup.

“Church & Dwight brands are household essentials, with many Australians having one or more of their core personal care products in their home,” says Soraya Calavassy, co-founder of Neon Black.

“Whether it be a can of dry-shampoo, a packet of baby wipes or a box of wax strips, there is no doubt that Batiste, Nair, Curash and Viviscal are well-loved brands with their own strong reputation in market. At Neon Black, we warmly welcome Church & Dwight to our stable of clients and look forward to continuing to further grow and build on this momentum during 2018,” she said.

Please login with linkedin to comment

Neon Black Soraya Calavassy

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine