A 2Day FM ad starring Grant Denyer has been accused of ripping off a UK commercial released earlier this year, News.com.au is reporting.
The new TV spot shows Denyer being quizzed by his two daughters about his breakfast radio show.
While it undoubtedly tugs at the heartstrings, its similarities to the UK spot hasn’t gone unnoticed.
Check out both spots via News here.
The UK version features Virgin Radio’s Chris Evans being interrogated by his son about his breakfast radio show.
Both Evans and Denyer are dressed in dressing gowns with T-shirts featuring their respective radio logos, but the quick-fire questions from the kids are also almost word for word.
“What type of music are you playing?” Evans’ son asks in the UK commercial.
Evans replies: “The best music.”
In the 2Day FM ad, Denyer’s daughters ask: “What type of music do you play?”
Denyer answers: “All the best music.”
News.com.au spoke to the Hit Network’s head of content, Gemma Fordham, to ask about the similarities.
Fordham said: “We saw this (Virgin) ad, absolutely loved it and wanted to bring it to life with Grant and his gorgeous girls as we knew Australian audiences would connect with it too.”
She added: “They might not have seen the Chris Evans ad but they will probably recognise the fun nod to John Candy’s Uncle Buck.
“Virgin did such an amazing job with it and imitation is the greatest form of flattery!”
Denyer was involved in a similar spot in 2017 when he was busted stealing a story from Matty Johns.
triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]
Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]
Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]
In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]
Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]
WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]
The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]