Sydney creative agency, 2c Artist Management is launching the next stage of their brand renovation, with a new print, online and motion campaign created by Holt Designs.
Using multiple features through both print and online, the crux of the campaign is the 60 second film, a wry behind-the-lens look at how a commercial comes together.
Featuring veteran Australian film and television actor, Francis Edwards, the film is an examination of the process of making something in collaboration with a team of professionals, as seen from the viewpoint of the talent.
The film turns the camera back on the industry.
“After almost 20 years representing some of the industry’s top photographers, stylists, photographers and hair and make-up artists, 2c are repositioning themselves as a leading motion agency too,” Christopher Holt, creative director said.
“As a creative services agency, this campaign needed to serve as a showcase for 2c’s technical and creative capabilities too.
“Really, this film is a self-portrait by 2c.”
View the film here via Vimeo. It’s well worth the 60 seconds.