Only 28% Of Women Aspire To Make It To The Top Of The Corporate Ladder – Why?

Side view of a business woman imagining to be a super hero looking aspired.
SHARE
THIS



Did you know just over one in four women aspire to make it to the top of the corporate ladder? Meanwhile, nearly one in two men have the same aspiration, according to new research fresh from B&T in partnership with Honeycomb Strategy.

Research also found while one in five females feel like having a family is limiting career progression, only one in 10 men share this sentiment.

Results further showed 14 per cent of women have felt discriminated against for taking maternity leave, while just one per cent of males felt discriminated against for taking paternity leave.

In terms of confidence in future career prospects, those in specialist agencies are the most confident. Our research found confidence is not driven by gender or role.

Screen Shot 2019-05-21 at 12.18.21 pm

When it comes to barriers to career progression, both males and females share similar roadblocks. However, the biggest difference is having a family and kids, with 22 per cent of women believing it will affect their career progression, while only nine per cent of men think it is a barrier. Confidence is also a problem, with 29 per cent of women suggesting confidence is a barrier to career progression, while only 21 per cent of men feel the same.Screen Shot 2019-05-21 at 12.19.08 pm

Close to three in five women feel ready for a promotion after one to two years in a role. By four years, four in five are ready for a promotion.

These fresh insights prove that now more than ever is the time the industry as a whole needs to make a change. However, implementing a diversity and inclusion policy isn’t easy, especially when you don’t know where or how to start.

That’s why B&T founded a one-day conference called Changing the Ratio (CTR). CTR connects like-minded individuals who are hungry for change, while also challenging ingrained preconceptions surrounding issues relating to diversity and inclusion. At its core, it’s an event that sparks tangible action in the industry.

We still have tickets left to CTR, but they’re selling out quickly, so grab yours now. It’s all happening Thursday 30 May at the NSW Teachers Federation.

If you’re interested in learning more about the state of diversity and inclusion in our industry, such as: what do the senior leadership teams look like in creative agencies, media agencies, media owners, tech companies; who’s doing well in terms of diversity and who has a way to go; does discrimination exist in the industry; and what could be holding minority groups back, you can download our free report here.

Please login with linkedin to comment

changing the ratio CTR Diversity and inclusion

Latest News

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021
  • Marketing

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021

A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021.  Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia
  • Advertising
  • Marketing

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia

Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.

Entries Open For B&T’s Women In Media Awards!
  • Advertising
  • Marketing
  • Media

Entries Open For B&T’s Women In Media Awards!

Time to get your entries in for 2021 Women In Media Awards! Or, time to Liquid Paper over the date on your 2020 entry.

by B&T Magazine

B&T Magazine
Anonymous hacker in front of his computer with red light wall backgroundAnonymous hacker in a black hoody with laptop in front of a code background with binary streams cyber security concept
  • Opinion
  • Technology

Creating A Culture Of Privacy Awareness

This expert gives top tips on creating a culture of privacy awareness which appears more than just drawing the curtains.

by B&T Magazine

B&T Magazine
3D render of a globe with headphones
  • Media
  • Technology

APRA AMCOS Taps Klarrio To Accelerate IT Modernisation

APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]